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Week #8: Info Graphic Research

This past weekend I worked a bunch on the Wishers and Dreamers website and published the new site! Check it out: www.wishersanddreamers.com. I made the site very simple compared to the previous one. I am still working on the logo for Wishers and Dreamers and the mobile version of the site. The website was already set up using the godaddy.com website builder (which has a super annoying interface and was a pain to use! I like the WordPress website builder interface so much better).

I have not yet figured out if I can design a separate mobile website or if I can only modify the website to work better for a mobile screen using godaddy. Right now the mobile site looks really messy but I am working on fixing it. The logo also needs some work. It looks fine by itself but it doesn’t look that great on the website. I also made the finishing touches on the Camp Funderblast t-shirt designs for Veneer here are the 3 final designs that we sent to the client.

   Screen Shot 2015-03-21 at 3.53.13 PM Screen Shot 2015-03-21 at 3.53.37 PM
 Screen Shot 2015-03-21 at 3.52.47 PM  Screen Shot 2015-03-21 at 3.53.24 PM
 Screen Shot 2015-03-21 at 3.53.01 PM  Screen Shot 2015-03-21 at 3.53.24 PM

Here is a diagram explaining the process for creating the 2015 with the text inside of it.

Screen Shot 2015-03-21 at 4.19.53 PM

No one is the office on Monday so Paige emailed me and gave me some work to do at home. I worked more on screening the possible names for the education company that Veneer is helping to start up. I continued the task of researching definitions, available domain names and existing companies or organizations that have the same name as the names on the list of possible names. I ended up spending way more than two and a half hours on this task because there was so many names (two and a half hours is the normal amount of time I am at Veneer for).

On Thursday Natalie asked me to do some research for an ad campaign for the Food Business School. Here is an example of what the ads will look like:

Screen Shot 2015-03-21 at 4.26.01 PM

Each ad has a piece of fruit or a vegetable with a graph on it with data about something related to the food industry. My job was to find data about the food industry such as “how much money has gone into food businesses in past years” and “what countries spend the most on food”. It was hard to find data that would make people want to join the food business because most of the data that came up either had to do with agriculture products or the corrupt fast food industry and how little it paid its employees or how much corn syrup its foods have. I did find a few good pieces of data that can be used in the info graphics. Here are some examples:

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Andrew (Veneer’s main designer who lives in New York) is creating the info graphics. I am excited to see the final products!

I also went to Miramonte career night this week. I went to the Digital Media and Communications panel. I thought there would be more about digital communication design, but two of the panelists were journalists, one worked for a radio show and the fourth worked for a PR firm and focused on social media image. Although I was a little disappointed that the panelists didn’t have much to say about how graphic design plays into digital communication, it was interesting to learn about different aspects of digital communication. One thing that I really like about Veneer is that they also consider the importance of the image that their branding creates for a client. They do not just make design choices because they look interesting, but also because they promote the image that the client wants for its company. All jobs in the communications design field, including journalism, PR, interactive design, marketing and radio, deal with brand identity and the image that it is promoting based on the material it puts out to the public. There is also a PR firm in the same office space as Veneer and a few of them sit at the same table as the Veneer employees. Although I do not help with any of the PR work, I have gotten a sense for how PR and interactive design work together. Veneer might include aspects of their websites that promote articles and interviews about a client that the PR firm helped organize. The PR firm might also help promote a video or advertising campaign that the employees at Veneer designed.

The panelists also gave some helpful advice about starting up our own careers such as stressing the importance of making connections and getting work experience. It was also very clear that the panelists started their careers in a very different time period and a much less competitive world then I will be starting mine. One of the panelists started his career working in the radio business as an intern, worked for several years in the industry and then decided to go to college so he could get a job with more responsibilities. Today, it is very hard to even get an intern position without having a college degree. The design field is slightly different because a designer’s portfolio is the most important factor in whether they get hired or not. Still, I was turned down by 7 or 8 of the design firms that I contacted for a 5 hour a week internship because I did not yet have a college degree. The panelists also stressed the importance of getting a broad liberal arts education, which is very different from the current push to pick a specialty early on. It seems like now, employers are looking for job candidates with specified skills. Many people who get a broad liberal arts degree, end up going to graduate school to get a more specified education. On some levels this trend towards greater specification is not good because it creates less rounded individuals and people who do not spend time thinking about diverse topics. On the other hand, it creates a more productive society where everyone must work together to get things done.

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